Finance & Business
Getting into the field of finance and business is not just for economists, market specialists, accountants and so on. It’s a healthy way even for the common people of being informed on how things work in and around their pockets. Being up to date and getting inspired from how folks succeeded in making fortunes, how money is perceived, what real business means and what it implies; find out whether great businessmen are lucky or genius, or maybe an inspired combination between the two.
1. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain by Patrick Renvoise and Christophe Morin
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.
2. UnMarketing: Stop Marketing. Start Engaging by Scott Stratten
“UnMarketing” shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With “UnMarketing,” you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approachMarketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & PrayRedefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
3. The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger L. Martin
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
4. Whale Hunting: How to Land Big Sales and Transform Your Company by Tom Searcy and Barbara Weaver Smith
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
5. Influencer: The Power to Change Anything by Kerry Patterson
An INFLUENCER motivates others to change.
An INFLUENCER replaces bad behaviors with powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER.
Whether you’re a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world’s most influential people.
“Influencer” takes you on a fascinating journey from San Francisco to Thailand where you’ll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You’ll learn how savvy folks make change not only achievable and sustainable, but inevitable. You’ll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.
No matter who you are, or what you do, you’ll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an “Influencer.”
You can buy it from Amazon for 16.79 USD as Kindle Edition
17.79 USD as Hardcover
23.07 USD as Audio, CD, Audiobook, Unabridged
24.09 USD as Audible Audio Edition, Unabridged
6. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
You can buy it from Amazon for 13.66 USD as Kindle Edition
19.77 USD as Hardcover
18.12 USD as Audio, CD, Audiobook, Unabridged
20.64 USD as Audible Audio Edition, Unabridged
7. Mindset: The New Psychology of Success – Carol Dweck
After research on achievement and success, world-renowned psychologist Carol Dweck, has discovered quite a revolutionary idea – the power of our mindset.
She explains why it’s not just our abilities and talent that bring us success – but whether we approach them with a fixed or growth mindset. She makes it clear why appreciating intelligence and ability does not cultivate self-esteem and result in accomplishment; on the contrary it may actually jeopardize success. Having the right mindset, one can reach their own goals, be them personal or professional.
If you have the fixed mindset, you believe that your talents and abilities are set in stone, either you have them or you don’t. You must prove yourself over and over, trying to look smart and talented at all costs. This is the path of stagnation. If you have a growth mindset, however, you know that talents can be developed and that great abilities are built over time. This is the path of opportunity and success.
Her statement makes it clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, buy may actually jeopardize success. With the right mindset, we can reach our own goals, be them personal or professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
You can buy it for: 26.39 USD as Audio CD from Amazon
8. Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”
Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your
Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.
Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
You can buy it from Amazon for 31.68 USD as Audio, CD, Audiobook, CD, Unabridged
24.09 USD as Audible Audio Edition, Unabridged
16.46 USD as Hardcover, Deckle Edge
13.79 USD as Kindle Edition
9. Think and Grow Rich by Napoleon Hill
A must for anyone wanting to improve their lives and their positive thinking. There have been more millionaires and indeed, billionaires, who have made their fortunes as a result of reading this success classic than any other book every printed. NAPOLEON HILLS’s “Think and Grow Rich” is the authors’ most famous work. This is the COMPLETE Reference Book. A true masterpiece with the fundamentals of the Success philosophy.
You can buy it from Amazon for 9.99 USD as Audio, CD, Abridged, Audiobook, CD
6.84 USD as Audible Audio Edition, Unabridged
0.99 USD as Kindle Edition
10.17 USD as Hardcover, Deluxe Edition
2.44 USD as Paperback
7.99 USD as Mass Market Paperback
10. A little change in the scenery, a documentary this time: The Men Who Built America. You beautifully get wrapped up in the history of how the most important things in America and even in the world got into being. Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, Henry Ford, J.P. Morgan and Thomas Edison are the great minds this mini-series speaks about. These men constructed a bold vision for a modern America and transformed the greatest industries of our time, including rail, oil, steel, shipping, automobiles and finance.
At the end of the Civil War, America was seen as a nation decaying from the inside. But through these influential builders, dreamers and believers, just 50 years later it got to be the greatest economic and technological superpower the world had ever seen. The story of a nation at the crossroads and of the people who catapulted it to prosperity.
“America wasn’t discovered, it was built.”
It’s about competition, risk, adventure, the pleasure of making things up, rivalry, turnovers, willpower and guts!
It’s time you start thinking big!
You can buy The Men Who Built America (2013) for:
19.99 USD as DVD, 3-Disc Version from Amazon
29.99 USD as Blu-ray, 3-Disc Version from Amazon
Taste this beautiful Chinese proverb on money 🙂
With money you can buy a house, but not a home.
With money you can buy a clock, but not time.
With money you can buy a bed, but not sleep.
With money you can buy a book, but not knowledge.
With money you can buy a doctor, but not good health.
With money you can buy a position, but not respect.
With money you can buy blood, but not life.
With money you can buy sex, but not love.